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What are you searching for?
Deal improves content depth
February 2, 2016
By: TOM BRANNA
Editor
Searching for data for your next presentation? Your search just got a bit shorter. MarketResearch.com has completed its acquisition of The Freedonia Group, a global creator of industry research reports and consulting services for more than 30 years. The businesses' complementary assets are being integrated, enabling existing services to be enhanced and creating huge new opportunities for clients of both services, according to the companies. “This is a great day for our company as we officially welcome the talented Freedonia team to MarketResearch.com,” said Rob Granader, CEO and founder of MarketResearch.com and its publishing division. “We are bringing together some of the industry's most trusted brands under one umbrella, allowing us to serve our global customer base with the best selection of reports, platforms, and custom services.” The acquisition provides businesses, nonprofit organizations, and academia a single source of authoritative market research stretching across multiple industries, from consumer goods and services to life sciences, construction and materials to chemicals and packaging. MarketResearch.com and Freedonia's products can be found in the offices of more than 90% of Fortune 1000 companies worldwide and in the libraries of top business schools and universities. The Freedonia business unit will be led by Jeff Weiss, CEO of The Freedonia Group since 1997, reporting to Mr. Granader and supported by both the Freedonia content team and MarketResearch.com sales and marketing management. “We are very pleased to merge Freedonia's deep content set with MarketResearch.com's sophisticated search and distribution technologies,” remarked Mr. Weiss. “We feel that our clients will benefit greatly from the combined resources of our two organizations.” “This deal brings some of the world's most relied-upon brands together,” Mr. Granader added. “The Freedonia, Packaged Facts, Kalorama, Simba, Freedonia Focus, and Profound names have been the standard for industry excellence for decades.”
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