Mary Kay Adds New Wheels

In a surprise announcement in front of thousands at Mary Kay’s annual U.S. Seminar, the global cosmetic company unveiled the newest additions to its coveted career car fleet – the MINI Hardtop 4 Door and Chevrolet Traverse 1LT.  Among fireworks, smoke and a collective roar of excitement from enthusiastic independent sales force members, the Mary Kay career cars were unveiled on stage at the company’s convention in Dallas.

The company is #9 on Happi's Top 50 report.

The MINI Hardtop 4 Door in midnight black metallic with Mary Kay’s exclusive pink accents is much like the beauty company’s Mary Kay Compact Mini – small, sleek and performance-driven. The Chevrolet Traverse 1LT in graphite metallic offers Mary Kay’s independent sales force a family fun, mid-size SUV with three row seating. The two vehicles join the iconic Mary Kay pink Cadillac and the fleet of Mary Kay career car options available to top-performing, qualifying Mary Kay Independent Sales Directors.

In 1969, Mary Kay Ash awarded the first five Mary Kay pink Cadillacs. For nearly 50 years now, Mary Kay career cars have served as a symbol of achievement within the independent sales force. Since the program started, 163,000 independent sales force members have qualified or re-qualified for the use of a Mary Kay career car and traveled an estimated 4.3 billion miles. Today, there are more than 4,100 career cars on the road across the U.S.

At Seminar 2018, the global cosmetic powerhouse is celebrating its 55th year in business and the largest product launch in company history with the introduction of TimeWise Miracle Set 3D. Powered by exclusive, patent-pending technology, the new skincare line takes a three-dimensional approach to premature skin-aging.

“With a global portfolio of more than 1,400 patents for products, technologies and packaging designs, Mary Kay has fostered a culture of innovation and our new TimeWise Miracle Set 3D reflects the company’s commitment as one of the world’s leading cosmetic industry innovators,” said Dr. Lucy Gildea, chief scientific officer at Mary Kay Inc.  “Seminar is an exciting time for Mary Kay and provides both our new and long-time independent sales force members an opportunity to explore first-hand the latest innovations within the company including our newest skin care regimen.”

The Dallas Convention and Visitors Bureau estimates Seminar 2018 will pump $37 million into the North Texas economy and support 4,222 jobs in the Dallas area.  Held July 20 through Aug. 4 at the Kay Bailey Hutchison Convention Center Dallas, the convention is comprised of four back-to-back conferences. It’s one of the top 10 largest annual events in North Texas based on attendance, economic impact and hotel room nights booked.  During this year’s event, approximately $6 million in recognition prizes will be awarded including the coveted Mary Kay career cars.