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One coat boosts lash length by 43%, while three coats boost by 75%.
February 3, 2025
By: Melissa Meisel
Mary Kay is reaching new heights with its new Great Heights Mascara.
The lightweight, long-wearing formula reportedly helps lashes reach their visible maximum length.
According to the brand, one coat boosts lash length by 43%, while three coats boost by 75%. The mascara is also wearable for 12 hours with no smudging or flaking, per the brand.
The patent-pending formula contains multi-length cellulose fibers paired with a flexible, long-lasting polymer that wraps and adheres the fibers to each lash. The mascara includes panthenol (vitamin B5), a natural emollient and humectant for conditioning benefits and vitamin E.
In an independent consumer study, 93% of women agreed the formula does not smudge or flake during application; 93% agreed lashes are separated; 91% agreed lashes feel natural; and 85% of wearers in the study agreed lashes looked longer.
Mary Kay Great Heights Mascara retails for $18 on MaryKay.com.
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