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Mary Kay Releases 2024 Sustainability Report

The report outlines the company’s environmental, social and economic sustainability achievements.

Mary Kay Inc., a global leader in corporate sustainability and advocacy, has released its 2024 Sustainability Report.

Environmental Sustainability

Partnering with The Nature Conservancy for over 36 years, Mary Kay supports the “Super Reefs” initiative to protect resilient coral reefs.

Through a 16-year partnership with the Arbor Day Foundation, Mary Kay has supported the planting of over 1.4 million trees in reforestation projects across nine countries.

Joining the Global Shea Alliance, Mary Kay promotes economic well-being for the 16 million women Shea collectors in West Africa.

Social Sustainability

Through its Pink Changing Lives program, funded by designated product sales, Mary Kay has donated over $18 million to initiatives enriching women’s lives worldwide since 2008.

On International Women’s Day, Mary Kay joined the Women’s Empowerment Principles (WEPs), a set of principles offering guidance to businesses on how to advance gender equality and women’s empowerment in the workplace, marketplace and community. More than 600,000 women have benefitted from the trainings, events and programs offered by the Women’s Entrepreneurship Accelerator, launched by Mary Kay in partnership with six United Nations agencies in 2019.

Committed to the development of the next generation of women STEM leaders, Mary Kay has awarded 29 grants totaling nearly $195,000 since 2020.

Economic Sustainability

Mary Kay has blossomed into a global brand with nearly 4,000 employees and millions of Mary Kay independent beauty consultants in more than 35 markets. For more than 60 years, Mary Kay has provided an entrepreneurship opportunity for women around the world. The company was named the No. 1 direct selling brand of skin care and color cosmetics in the world by Euromonitor International.

Mary Kay enhances the capabilities of independent beauty consultants through digital tools, including augmented reality apps and the interactive catalog, allowing them to excel in their businesses and realize their dreams.


Partnering with the Equal Rights Trust, Mary Kay was one of the companies at the helm of research to eliminate gender bias in AI technologies.

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