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Master Classes, Workshops Offered at IBS New York and IECSC New York

Expanded educational opportunities, led by industry artists and educators will be offered for attendees looking to grow their business and customer base.

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By: Lianna Albrizio

Associate Editor

School will be in session when Questex’s International Beauty Show (IBS New York) and the International Esthetics, Cosmetics, & Spa Conference (IECSC New York) return to the Javits Convention Center March 3-5, 2024. 
 
An array of expanded educational opportunities, led by industry artists and educators, celebrity stylists and beauty and wellness influencers, will be offered for attendees looking to grow their business and customer base.
 
“Education is a top priority at our shows and this year’s expanded line-up, featuring the debut of our innovative Master Class series, will not disappoint,” said Elizabeth Fantetti Trevorrow, partnership and event director, Questex’s beauty and spa group. “Additionally, our conferences are crafted to equip entrepreneurial spa and beauty professionals with the necessary tools for success in today's technology-driven market, offering insights into the most innovative approaches to boost revenue for their businesses.”

Master Classes 

IBS New York now offers a full roster of master classes in addition to hands-on workshops. Master classes are designed to provide an in-depth look at the latest skills, techniques and styles led by elite industry artists. With an emphasis on demonstrations, business tips and insider knowledge, attendees will leave each class ready to elevate their services, captivate their clientele with new skills and increase profitability, according to the organizers. Hands-on workshops are three-hour sessions tailored to enhance expertise, covering a wide range of topics, from cutting and styling to makeup and artistry, and each provide attendees with a mannequin head to practice their new skills. Attendees who purchase two or more classes will save $40.
 
Plus, all attendees are welcome to take part in over 100 demonstration classes, included free with an exhibit hall pass.

Featured IBS New York Classes 

Hairvolution: Shaping the Future of Haircutting, Sam Villa & Roger Molina, Sam Villa Hair; 
 
Bridal to A-List Glamour: High-End Hair Styling Master Class, Monae Everett, Monae Artistry;
 
The Art of Holistic Haircolor, Alex Mason, Holistic Hair Miami; and
 
French Cutting with Candy Shaw, Sunlights: Candy Shaw's French Cutting System;

Panel Discussions

Panel discussions will include:

“New York State and Beyond – What Bill S6528A Mean for You & Texture, Moderated by Keya Neal” – Panelists will explore what this new law means for consumers as a hair care professional, how the new generation of stylists will benefit and what established stylists can do to not be left behind.
 
“Deep Conditioning: Exploring Solutions to Bring Equitable Change in Beauty, moderated by Faatemah Ampey”—This discussion will get to the root of creating a more equitable space in the beauty industry and will provide strategies and solutions for artists and companies.
 
“Systematic Cutting, John Mosely, Andis” – Mosley will share how to best approach fade in a step-by-step and systematic way.
 
IECSC New York will offer spa professionals their own curated Conference Education – a diverse range of paid classes featuring hand-picked speakers with unique expertise – all aimed at providing the essential knowledge and insights to elevate and grow businesses. 
 
IECSC also offers over 90 free Product Focused Education sessions and workshops led by top exhibitors offering a deep dive into a specific products or services.

Featured IECSC New York Classes

“Radiant Skin: Melanin Care Mastery, Carolyn Hubert-Black” – Designed for skincare and massage professionals, this class covers history, science, personalized care, and safe ingredient knowledge for melanin-rich skin.
 
Retail in the Round, Patti Biro – This interactive class focuses on the five key elements of a successful retail display and how to assess current displays for impact and engagement.
 
How to Succeed as an Acne Therapist, Douglas Preston.
 
The Pigmentation Situation; Exploring all Angles with Savanna Boda, Savanna Boda – In this class, attendees will learn how to identify different types of pigmentation in the skin and learn skin-care influencer, Savanna Boda’s, exclusive tips and tricks on how to treat them.
 
Gut health: What goes wrong, how it affects skin, and how to explain this to your clients, Tracey Loughran, a naturopath and nutritionist who will share her experience from 18 years in clinical practice treating thousands of people for gut and skin issues.

The register, go here

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