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Maybelline Debuts Beauty Blog

Monthly access to expert views and video news.

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By: TOM BRANNA

Editor

It’s no secret that beauty bloggers are influential in the industry for connecting the marketer and the consumer. Therefore, Maybelline aims to bridge the gap between the two with CITY,its first monthly fashion and makeup blog from Maybelline New York’s ” expert point-of-view,” according to the company.

CITY will bring monthly issues to readers and fans throughout the year beginning in March with the theme “March to Your Own Beat.” The issue will provide tips and features on creating stand out beauty and fashion looks. In addition, viewers can peek behind-the-scenes at the Mercedes Benz Fashion Week New York and get “in-the-know” on the top trends from the season.Visitors will also have access to instructional beauty videos from this season of NBC’s Fashion Star.


The core CITY team members will include Maybelline New York’s own spokesmodel, designer and stylist, Erin Wasson; makeup artist Gabriel Almodovar and NBC Fashion Star host and fashion icon, Louise Roe.



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