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Is the official makeup sponsor.
August 23, 2010
By: TOM BRANNA
Editor
Maybelline New York is once again the official makeup sponsor of Mercedes-Benz Fashion Week in New York City’s Lincoln Center. Leading backstage teams will be the inspirational and sought after Charlotte Willer, Maybelline New York’s global makeup artist. An international favorite of advertising and editorial photographers, Willer is known around the world for her love of color and creativity, passions which the fashion world fully appreciates. This season, Maybelline New York and Charlotte Willer will be supporting an exciting roster of important designers by creating runway makeup looks for the following shows: BCBG MAX AZRIA, Michael Angel, Vivienne Tam, Z Spoke by Zac Posen, DKNY, Custo Barcelona, Carlos Miele and L.A.M.B. “Season after season, Maybelline’s involvement in fashion grows stronger,” said Damien Bertrand, global brand president, Maybelline New York. “We are extremely proud to be a part of the new Lincoln Center platform which we know is going to take fashion to the next level.We also look forward to bringing makeup trends from the catwalks to the sidewalks of the world.” “Maybelline New York continues to take inspiration from fashion by translating backstage trends into our cosmetics collections,” said David Greenberg, president, Maybelline New York-Garnier USA. “Our continued association with Mercedes-Benz Fashion Week allows us to take part in creating the makeup looks that we will all see on the faces of women around the world next spring. It’s exciting to make stylish, on-trend beauty looks available to every woman.”
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