Company News

Maybelline Sets Up Color Studio

In New York’s trendy Meatpacking District on Fashion’s Night Out.

Author Image

By: TOM BRANNA

Editor

Makeovers? Mascara? Models? Music? It’s Fashion’s Night Out with Maybelline New York. The color cosmetics giant’s special event is back and bigger than ever, according to the company.

Maybelline New York’s Color Studio Hot Spot will be set up at Gansevoort Plaza in New York’s trendy Meatpacking District where Greenwich Street/9th Avenue, Gansevoort Street,and Little West 12th Street intersect.

A celebration of shopping, fashion, beauty and Great Lash Mascara’s 40th Birthday – this beauty bash has something for everyone:

  • Top Maybelline New York makeup artists will provide complementary mini-makeovers using the brand’s latest, straight-from-the runway products
  • In honor of Great Lash Mascara’s 40th birthday, guests will receive a free tube of the classic, cult product – but get there before this hot item runs out!
  • Maybelline New York spokesmodels including Erin Wasson, Lisalla Montenegro, Jessica White, Kemp Muhl and Shu Pei Qin, will be on-hand to sign tubes of Great Lash and share their stories about everyone’s favorite mascara.
  • The first 300 guests will receive a limited edition Great Lash Mascara t-shirt designed by fashion visionary Patricia Field
  • DJ Chelsea Leyland will get the party hopping with a live music set from 8-11 PM
  • Guests can have their very own Maybelline New York moment by having their picture taken post-makeover. A special kiosk will be set up for easy uploading to social networking sites.

Keep Up With Our Content. Subscribe To Happi Newsletters