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Reid will share her voice with the brand’s global community.
March 19, 2021
By: Charlie Sternberg
Associate Editor
Maybelline New York has tapped actress, producer, and changemaker, Storm Reid as its newest global spokesmodel. Reid joins Gigi Hadid as another talent who will share her voice with the brand’s global community. Reid’s first lead role came in the all-star adaptation of A Wrinkle in Time (2018) and previous credits include 12 Years a Slave (2013), Don’t Let Go (2019), When They See Us (2019), The Bravest Knight (2019) and The Invisible Man (2020) . Up next, she will star in the films The Suicide Squad and One Way and will reprise her role as Gia in the second season of the HBO hit Euphoria. Alongside her mother Robyn Simpson, Reid founded her own production company, A Seed & Wings, with the mission and desire to create authentic storytelling that is impactful, honest, and reflects the perspectives of all people. Passion for Social Causes Reid advocates for and strives to create social change through her various platforms and through her initiative Bamazing, which aims to empower and uplift the next generation. She is vocal about issues including racial equality, mental health, and inclusivity; regularly choosing to align with projects that support these causes. It’s this spirit that brought Maybelline and Reid together. “Storm is a standout voice and changemaker.” said Trisha Ayyagari, global brand president, Maybelline New York Worldwide. “She is a deeply talented actress, a courageous champion of equality and has energy that lights up any room. I’ve always admired Storm and knew she would be a great addition to the Maybelline brand.” Together with Maybelline, Reid will be able to drive greater change on the causes that matter most to the brand’s consumer. Reid will lend her voice to Maybelline’s Brave Together initiative supporting anxiety and depression, and to the brand’s ongoing diversity work. “Maybelline has been in my family for as long as I can remember,” Reid commented. “I’m looking forward to this new chapter with Maybelline where I will be able to use my voice to champion young women and my generation through my work with the brand.” Reid will be the face of a new innovation from Maybelline’s Fit Me franchise, debuting this summer.
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