Industry News

MDP+ Launches Aid Campaign for Victims of LA Wildfires

Skincare products and specialized skin repair kits will benefit local residents and firefighters.

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By: Lianna Albrizio

Associate Editor

Global dermocosmetic brand MDP+ has launched a campaign to aid wildfire victims and firefighters in Los Angeles, promoting skin health recovery for local residents while expressing gratitude to the firefighters.

The skincare kit for local residents offers skin recovery benefits, helping to soothe and restore damaged skin while providing daily protection against external stressors, officials said.

In addition, specialized restoration kits will be sent to key fire stations across LA to honor the dedication of firefighters. Ample quantities will be provided to ensure they reach both firefighters and residents nearby.

“We offer our deepest sympathies to those affected by the wildfires in LA, and we hope our donation helps support their well-being and return to normal life,” said a representative from MDP+. “Additionally, we would like to express our heartfelt gratitude to the firefighters for their tireless efforts on the front lines to suppress the fires.”

Medipeel has entered the US market with its export-exclusive brand “MDP+” and is committed to contributing to local communities as a socially responsible global business by engaging in diverse social contribution activities both domestically and internationally.

Medipeel is the flagship brand of Skinidea, which is under MDP Holdings (CEO Michael Chung), a portfolio company of Morgan Stanley PE Asia (MSPEA). Skinidea is recognized for its innovative products integrating premium ingredients and patented dermatological technology. Exporting to over 75 countries worldwide, Skinidea develops skincare solutions through comprehensive research and clinical trials.

Requests for the Kits can be requested via MDP+’s Instagram account @MDP_usa.

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