Mentholatum Company Adds New Scent

There’s a new twist on one an iconic scent: Mentholatum Company has rolled out Mentholatum Nighttime Vaporizing Rub, a new chest rub specially formulated for nighttime use that combines a lavender scent in a maximum strength formula to relieve cough and cold symptoms.

“We listened to consumers to better understand how they used chest rubs and what their needs and preferences are,” said Angela Ho, Mentholatum US marketing director for heritage and pain relief products. “Not surprisingly, we found they use a chest rub because it is effective at relieving coughs. But we also found that consumers would use chest rub more often if we can improve the scent. Parents will find their children more willing to allow them to apply a chest rub with a more pleasant scent.”

This isn't the first scented offeirng from the The Mentholatum Company; it has offered Mentholatum Cherry Vaporizing Rub for Kids.  The new SKU will be available at retailers this fall , and during the launch,  a $1 coupon will be included on each box along with a scratch and sniff sticker.

 “We are very excited to offer this to consumers,” said Jean Legros, the VP of marketing and sales of Mentholatum US company. “This is our 125th year in business helping provide a healthier life for American families. We take our relationship with our customers very seriously — we will continue to innovate and bring them products that meet their needs.”