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Merck Seeks New Little Miss Coppertone

Kicks of nationwide search for modern girl who embodies iconic persona.

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By: TOM BRANNA

Editor

Merck is on a nationwide search for a little girl who embodies the persona of the brand’s beloved icon, Little Miss Coppertone.

Alison Sweeney, host of NBC’s “The Biggest Loser” and mother of two will help select finalists for the Facebook photo contest. America will then vote on the final winner, who will win a seven-day, six-night family vacation and will be featured in a Coppertone print ad in 2013.

Americans were introduced to Little Miss Coppertone and her dog in 1953.

“Our iconic Little Miss Coppertone represents the vibrancy of childhood, a love for the outdoors and the confidence that comes with using Coppertone products,” said James Mackey, senior vice president and U.S. region head for Merck Consumer Care. “She has transformed throughout the years and our contest will honor her evolution by celebrating girls from all walks of life across America.”
The contest seeks photos of girls between the ages of two and seven. With agreement from parents and guardians, Coppertone will feature contest photos on its Facebook page and will also incorporate them into a Little Miss Coppertone photo gallery mosaic.


Entries are open until June 22.

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