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Cosmetic surgeons and dermatologists to benefit from platform.
March 26, 2014
By: Melissa Meisel
Merz Aesthetics, a division of Merz North America (U.S. affiliate of the global Merz Pharma Group), is set to launch a new physician loyalty program, My Merz Select, which will go live on April 1, 2014. Billed as a unique platform unlike any other in the aesthetic space, My Merz Select is a simple, transparent program where physicians are able to select the benefits, determine the details and craft customized solutions for their practices. Combining straightforward discounting levels and a customer experience that goes beyond pricing, My Merz Select satisfies the diverse needs of today‘s aesthetic practices. “Merz Aesthetics is committed to becoming the preferred partner of aesthetic physicians in North America, and we believe that flexible, intelligently-designed practice support programs like My Merz Select are an essential component of that partnership,“ said Jim Hartman, Vice President and Head of US Aesthetics/OTC for Merz North America. “The entire premise of My Merz Select is based on feedback from our physician customers, and we are pleased to provide them with a program that is truly responsive to individual practice needs.“ Unlike many physician loyalty programs, benefits earned through My Merz Select are based solely on volume, not on portfolio pricing or “bundling,“ which allows physicians to purchase the Merz Aesthetics products that meet the specific needs of their practices. In addition, My Merz Select offers a range of ways for aesthetic practices to receive discounts and rebates, from up-front off-invoice discounts to account credit and free product. “Merz Aesthetics has a strong reputation for listening to their physician customers, and I’m impressed by their ability to translate that feedback into a simple, hassle-free program with benefits that will help me to both serve my patients and grow my practice,“ said Dr. Heidi A. Waldorf, Director of Laser and Cosmetic Dermatology at The Mount Sinai Medical Center in New York, NY and Associate Clinical Professor of Dermatology at The Icahn School of Medicine at Mount Sinai. “The design of My Merz Select gives me the ability to choose the products and the benefit structure that make the most sense for my own practice,“ said Dr. Michael Fiorillo, a double board-certified cosmetic surgeon who practices in the New York City and New Jersey area. “Within my practice, I would never take a one-size-fits-all approach to aesthetic medicine – and with My Merz Select, I no longer have to accept a one-size-fits-all approach to practice benefits. My Merz Select combines the best parts of other loyalty programs with a real understanding of the unique needs of my practice and my patients.“ Merz Aesthetics is a contributor to the US aesthetics space, offering a well-balanced product portfolio that includes the dermal fillers Radiesse Volumizing Filler and Belotero Balance and the neurotoxin Xeomin (incobotulinumtoxinA). More info: www.merzusa.com
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