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Success story told by major publisher.
August 16, 2011
By: TOM BRANNA
Editor
Eric Ryan and Adam Lowry used less than $100,000 to launch Method in 2001.In only ten years, Method has grown from a plucky start-up to a thriving, beloved brand that’s captured valuable shelf space away from antiquated brand name cleaning products. “The Method Method: Seven Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside-Down” (Penguin Portfolio), out on Sept. 15, is the candid, often quirky story of how they did it.The pair attributes Method’s success to the battle-tested principles at the heart of their business philosophy. The company also recently teamed up with Disney for a line of themed handwashes. More info: www.methodhome.com
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