Mielle Launches ‘From One Queen to Another’ Ad Campaign

Mielle Organics, an award-winning textured hair care brand owned by Procter & Gamble, has launched its first ad campaign, “From One Queen to Another.” 

 

The campaign features CEO and Founder Monique Rodriguez—as Queen of the Textured Haircare Category—and women's college basketball champion Angel Reese as “Queen of the Court.”

Through 2024, the campaign will include Mielle's presence at key cultural events, on-site activations and panels, while spotlighting the award-winning Mielle Pomegranate & Honey collection.

 

“From One Queen to Another,” the first ad campaign from Mielle Organics features CEO and Founder Monique Rodriguez – as Queen of the Textured Haircare Category – and women’s basketball champion, Angel Reese – as Queen of the Court. The campaign will be seen everywhere across digital platforms, on streaming networks and during select high impact broadcast moments.

To create space for beauty in women's sports, Mielle brand ambassador and women's college basketball champion, Angel Reese, curated her own “Queen of the Court” bundle, featuring her favorite products. The exclusive bundle includes Mielle Pomegranate & Honey Shampoo and Mielle Pomegranate & Honey Conditioner, Mielle Pomegranate & Honey Edge Gel, Mielle Mongongo Oil Thermal Heat Spray, Mielle Pomegranate & Honey Leave-in Conditioner, Mielle Rosemary Mint Oil, and a limited-edition edge scarf. The “Queen of the Court” bundle will be available just in time for for Reese's basktball season this fall. The limited-edition bundle will be sold exclusively at mielleorganics.com.