Milani Cosmetics Hires New CMO

Milani Cosmetics has hired Evelyn Wang as its new chief marketing officer, effective Oct. 23. Wang most recently served as SVP of Marketing at Wet ‘N Wild where she was largely credited with enhancing the brand’s imagery to increase its relevancy to Gen Z and Millennial beauty consumers, which directly resulted in the brand’s ranking among the top-10 most Googled beauty brands of 2017.
 
In her role at Wet ‘N Wild, Wang oversaw all aspects of the brand’s marketing initiatives, including branding, global product development, communications, creative, market research and North American P&L. She also played an integral role in increasing Wet N’ Wild’s distribution channels both domestically and globally, including the brand’s expansion into Ulta and Boots in 2018, significantly increasing retail sales and dollar sales during her tenure.
 
Wang has also held senior leadership positions at L'Oréal Paris, Johnson & Johnson and The Estee Lauder Companies. 

“Evelyn’s talent in shaping highly relevant brands for today’s modern millennial consumer and expertise in winning in the digital and mass cosmetic landscape is a huge asset,” said Grace Ray, CEO of Milani. “I am delighted to have Evelyn join the Milani team. With her proven track record of success and talented marketing leadership, Evelyn brings extraordinary experience to the position that will further drive Milani’s growth.”

“It’s a thrill to take on the new challenge of CMO at Milani. This is a brand that already has a high degree of organic traction from consumers discovering its high product quality. There is a tremendous opportunity to amplify that process of consumer discovery and take Milani’s growth to the next level. I believe Milani has great potential to resonate with a diverse swath of consumers as their next must-have cosmetics brand,” said Wang. “It’s exciting to work with Grace Ray, who has such clear leadership and vision for the brand as well as the incredible team that is already in place at Milani. I have every confidence that we will take the brand to new heights of success and recognition.”

Milani is a portfolio company of Gryphon Investors, an equity firm based in San Francisco that acquired a majority interest in the cosmetics company earlier this year