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Mineral Fusion Taps Chriqui For Campaign

Actress to front for natural personal care and cosmetics company.

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By: TOM BRANNA

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Leading natural cosmetics brand and one of the fastest growing natural personal care brands in its category, Mineral Fusion revealed that actress Emmanuelle Chriqui will act as the brand’s spokesperson for North America.She will collaborate with Mineral Fusion for various marketing and public relations activities including retailer promotions and personal appearances, digital and social media campaigns, as well as philanthropic initiatives to support the brand’s commitment to raising awareness about domestic violence on both a national and global level.

“We see this partnership with Emmanuelle as a way to reach a broader audience, and deliver credibility of our efficacy and brand promise,” said Thomas Brown, president of Mineral Fusion.“She perfectly embodies Mineral Fusion and what we, as a brand, stand for.In addition to being socially responsible and environmentally active, she is pure proof that natural cosmetics can be synonymous with beauty.”


“I am a huge fan of Mineral Fusion products,” Chriqui stated.“The brand’s dedication to natural, mineral based products, and its commitment to The National Coalition Against Domestic Violence are truly inspiring, and it’s something I want to be a part of.”


The partnership will kick off with a campaign, coinciding with Domestic Violence Awareness Month (October), to support the brand’s mission to help women in the fight against domestic violence.Mineral Fusion is currently a partner with The National Coalition Against Domestic Violence (NCADV) and is seeking to broaden its reach to international partners. In addition to growing its philanthropic mission, the brand also plans to significantly expand its distribution to nearly 2,000 additional stores in the US and Canada by 2013.

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