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Mirror Metallics New at Essie

Silver and gold chromes are on trend for Summer 2012.

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By: TOM BRANNA

Editor

Step into a pristine and polished world of reflective metallics that will changeyour perception of nail color forever, according to Essie. Strike it rich with foolproof formulations that deliver reflection, sheen and a quantum leap forward in silvery chromes and incandescent golds.

“I was obsessed,” says Essie Weingarten, chief creative officer at the company. “The appearance of beautiful foils on the runway ignited a year-long search to realize that kind of overall, even reflectivity in a paintable polish.”

Aluminum pearl coated in silver was Essie’s ticket for high-shine, helping her create this off-the-catwalk collection.

Colors include:

  • no place like chrome—richly oxidized nickel
  • blue rhapsody—heavy metal air force blue
  • nothing else metals—ultramodern lilac alloy
  • penny talk—statement-making incandescent copper
  • good as gold—pure, rock-solid classic

Essie’s Mirror Metallics are out now at a suggested retail price of $8 per bottlein salons and beauty destinations and worldwide.

More info:www.essie.com

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