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October 2, 2017
By: TOM BRANNA
Editor
Augmented reality company ModiFace has launched a new universal web-based skin assessment platform for skin-care brands. The new technology provides a detailed patented analysis of user images to recommend and guide users through a virtual skin consultation, after which the most appropriate skin products are suggested. The new capability builds on technologies and lessons learned through earlier iterations of skin analysis technology developed by ModiFace. This includes the first visual skin-care simulation that was originally launched in partnership with Allergan in 2007, and which was recently updated to include the latest skin analysis capability and live 3D simulation. The new ModiFace skin assessment starts with a user uploading a photo which is analyzed in a series of steps based on the evaluation of skin texture, dryness and discoloration. This analysis is then linked to personalized motivational suggestions to keep and improve the overall skin health of users. The platform is built in HTML and is compatible with all operating systems including Windows, iOS and Android and on all mobile, tablet and desktop devices. “We realized that instead of scoring the user’s skin based on different dimensions, it would be far more useful to provide specific personalized advice that is both motivational and instructional. In other words, instead of criticizing the user’s skin or measuring their ‘skin age,’ we tell users what is great about their current skin and how to maintain and enhance their skin health,” said Dr. Parham Aarabi, founder and CEO of ModiFace. The new technology has been under testing jointly with L’Oréal’s Vichy skin care brand, and was recently widely deployed globally on Vichy web and mobile websites.
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