More ‘Buzz’ On Social Media

“We may think everyone is following the Kardashians on Facebook, but in fact, Walmart is the greater social media ‘celebrity’ with more than double the number of followers as the Kardashian family’s most popular member, Kim,” said Wendy Liebmann, CEO of WSL/Strategic Retail. “That said, awareness doesn’t necessarily translate into sales – yet.Today only 26% of all users go to their Social Networks for information about something they want to buy.However, that number jumps to 40% among Millennial shoppers, a strong indication that social media’s influence on buying decisions will continue to grow.”

“The new shopping mantra is ‘information is power,’” explains Candace Corlett, president of WSL/Strategic Retail. “People are leveraging the abundance of technology to learn everything they want to know about products anywhere they want – be it a quick price comparison on their iPad while at the mall or in-store, or visiting Pinterest for decorating tips. The art and science of digital marketing has become essential for engaging consumers and targeting the right message to the right shopper at the right time.”