More EcoTain Products Enroute from Clariant

Clariant says it will unveil new home care products ensuring EcoTain best-in-class sustainability and performance excellence to its customers in 2015. The BU Industrial & Consumer Specilities’ assessment of its portfolio of ingredients and solutions for home care is in full swing as part of Clariant’s company-wide roll-out of its sustainability screening program.



Details of the latest products to be given the EcoTain label will be revealed at the Sustainability Dialogue on September 2, 2015 and at the 62nd SEPAWA Congress and European Detergents Conference in Germany from October 14-16, 2015.


 
EcoTain is an important aspect of Clariant’s on-going efforts to support customers with a more sustainable product portfolio. Products are awarded the label after being tested against a set of 36 criteria that take into consideration their benefits and impacts across the entire lifecycle. By assigning its flagship label to those products showing best-in-class sustainability and performance excellence Clariant moves beyond current standards.

Surfactant innovation, GlucoPure for the hand dishwashing and bathroom cleaning segments, was the first product in the company’s Home Care range to obtain the EcoTain sustainability excellence label. GlucoPure is a new generation of sugar co-surfactants with excellent cleaning performance meeting non-renewable based benchmarks in the market while being made of 95% of renewable carbon. It sets new ground in achieving “green that cleans” and is soon to be joined by several more innovations.


 
The BU ICS is currently screening the sustainability profile of all of its products, including those for personal care, crop solutions, and the indutsrial lubricants segments, in addition to home care. 

“Sustainability is a key driver for new product developments in the Home Care industry and all of the market segments served by BU ICS,” says Ralf Zerrer, global head strategic marketing, business unit industrial and consumer specialties at Clariant. “The consumer however is not willing to sacrifice cleaning efficiency since performance is still the single most important feature in any Home Care product. At the heart of EcoTain are smart and effective cleaning products based on safer ingredients that use fewer resources.”