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Combination skin care/cosmetic SKUs new for summer.
June 16, 2011
By: TOM BRANNA
Editor
Murad, Inc. debuted three new Hybrids products, perfect for individuals eager to find an alternative to heavy foundations and powders yet still obtain a natural looking, flawless finish, according to the company. Described as a luxurious and opulent blend of quality cosmetics and advanced skin treatment technologies, the Hybrids line is formulated based on The Science of Cellular Water, Dr. Howard Murad’s proprietary system for optimizing cellular health and youthful beauty. The latest innovative products to join the Hybrids line include Skin Perfecting Primer Acne and Shine Control, Absolute Bronzing Boost SPF 15 | PA and Soothing Skin, Lip and Cuticle Care, all formulated to enhance healthy looking skin in one effortless step. “Hybrids is the next generation of advanced Murad skin care products, offering a dual approach to skincare that treats skin concerns while helping to conceal flaws,” said Jeff Murad, vice president of product development at Murad, Inc. “Continuing in the innovative tradition of Murad, we have formulated Hybrids with exciting new agents and properties that will provide consumers with exceptional results”. Hybrids Skin Perfecting Primer Acne and Shine Control ($35), Absolute Bronzing Boost SPF 15 | PA ($38), and Soothing Skin, Lip and Cuticle Care ($16) are available at Murad.com, the Murad Inclusive Health Spa and the Murad Inclusive Health Medical Group now; soon to appear at Ulta and other locations.
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