More Innovations at Living Proof

Living Proof expanded its science team with the appointment of Dr. Thomas H. Jozefiak as vice president, discovery. Jozefiak will oversee all scientific discovery for R&D.  With a background in organic chemistry and materials science, he has over 20 years of experience in research and product development, holding research positions at Caltech, GE Plastics, Eastman Kodak, GelTex Pharmaceuticals and Genzyme Corp.  Jozefiak was most recently at Genzyme, where he was VP, biomaterials science and engineering.

The brand also recently rolled out Prime Hair Extender. According to the company, this first-of-its-kind SKU extends hair styles 2x longer, while enabling to go longer between shampoos with fewer touch-ups. This Style Extender is formulated with the compan's advanced priming system, designed with OFPMA and priming emollients to create an exquisitely thin, weightless shield around every hair strand. In Prime, this shield keeps hydrogen bonds in place. OFPMA also repels dirt and oil, so styles stay cleaner, longer.