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Offers hands-on programming for the professional stylist community.
January 17, 2020
By: Happi Staff
Moroccanoil has launched Moroccanoil Academy, a state-of-the-art, 8,500-square-foot facility in the heart of New York City, designed to provide hands-on, customized education to stylists at every phase of their careers. “The stylist community has been a key contributor to the success of Moroccanoil from the very beginning, and this spectacular new space allows us to reinforce our commitment to them,” said Moroccanoil co-founder Carmen Tal. “We are excited to further invest in these professionals by providing them with the technical and business education needed to advance their skills and careers. The Academy will also be an industry showcase and a destination for inspiration that elevates the art of hairstyling.” The Academy will offer a range of courses to allow stylists to advance their expertise in line with their specific needs. Classes will encompass key pillars of education, including signature styling and cutting, business programs and specialized workshops. Designed to challenge, educate and foster the careers of stylists, salon owners and managers alike, these programs take an outside-the-box approach to emphasize methods for competing effectively in today’s ever-changing retail and service landscape. The Academy design incorporates sleek gold fixtures, a gold leaf ceiling treatment and custom mosaics sourced from eco-sustainable materials. In keeping with the brand’s commitment to sustainability, the space prioritizes LEED-certified materials throughout. Featuring a 50-table business education classroom, as well as a 30-station styling and cutting classroom for hands-on courses, the layout can be easily transitioned to deliver flexibility for a variety of needs. The Academy is fully equipped with a professional content studio for creative brand use and features cutting-edge technological capabilities, including plug-and-play systems, user-friendly audiovisual equipment, theater seating, a raised stage and an iCam to allow for varied angles and livestreaming. Academy Classes will be hosted weekly, Monday through Wednesday. The comprehensive classes will be led by Moroccanoil educators such as Moroccanoil artistic director Kevin Hughes and leading industry experts to educate professionals on everything from bridal-inspired runway looks to unconventional notching techniques and master razor work. The Moroccanoil Academy opened January 16, with enrollment open now and classes beginning February 3, 2020. Stylists can register immediately for Moroccanoil professional courses at MoroccanoilProfessionals.com.
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