Treatment Purple By Moroccanoil

Moroccanoil has introduced a new oil that works to correct tone with violet pigments to counteract brassiness in blonde, highlighted and grey hair. 

 

Introducing Moroccanoil Treatment Purple. The lightweight formula – rich in argan oil and linseed extract – enhances manageability, shine and conditions the hair for daily color maintenance and care.

 

Key ingredients include argan oil rich in essential fatty acids, antioxidants and vitamin E; linseed extract derived from flaxseed; and violet pigments to neutralize brassy tones while imparting color and visual effect, enhancing depth, dimension and providing a natural-looking sheen.

 

Retailing for $38, it will launch exclusively in salons starting in April 2024, as part of the brand’s commitment to the professional community, it will then be available across all retail channels beginning June 1, 2024, along with the complete Moroccanoil product line, at Moroccanoil.com, Amazon, luxury salons and spas, Bluemercury, Nordstrom, Saks Fifth Avenue and Sephora.

A pillar of the brand’s color care category, the Purple Collection addresses the needs of blonde, lightened, or grey hair to maintain fresh color and prevent unwanted brassiness.

 

Blonde Perfecting Purple Shampoo is a professional-strength, sulfate-free shampoo to cleanse while neutralizing brassiness and helping to restore brighter, more radiant color.

 

Blonde Perfecting Purple Conditioner is a purple conditioner that detangles and softens hair while enhancing tone and vibrancy.

Moroccanoil Expands Haircare Line with Argan Oil Frizz Shield Spray