Moroccanoil’s ‘Vacation’ Plans

Moroccanoil has been expanding itsglobal distribution expansion strategy into travel and duty free retail channels, including airport stores and in-flight, cruise and ferry selling. The brand is working with Gebr, Heinemann, Nuance, Duty Free Americas, James Richardson, Duty Free Iceland and Tairo International.

“Moroccanoil is in the service business and we're always looking for ways to provide our global consumer with convenience at every touch point of their life,” says John Gates, vice president of retail and travel retail sales, Moroccanoil. “As one of the fastest growing retail segments, we not only see the travel channel as a monumental opportunity for Moroccanoil to be prominently positioned in world's highest traffic locations, but also as a chance to introduce a new clientele to a broad range of our luxury personal care items.” 

The official roll-out began in October of 2014 with point-of-sale launches in Nordic countries and Switzerland, followed by much of the EU and Russia. In the Q1 2015, the brand further expanded its partnerships and established a presence in Macau, China, the US and South American markets. This month, Moroccanoil is adding Caribbean and Island locations as well as Lufthansa and Austrian Air. 

The firm says it will continue to introduce its portfolio to the global customer beginning in Q2 through Q4 with launches on cruise ships and ferries in the Baltic region, Mediterranean and Caribbean routes, and the opening of more European, Russian and U.S. locations. In addition, Moroccanoil say there are plans in the works for the Asia-Pacific region and Latin America.

Moroccanoil's  travel product prices will range from $12 – $80.