Company News, New Products

Morphe Creates Another Beauty Brand

Morphe 2 to highlight TikTok stars Charli and Dixie D'Amelio.

Instagram is so yesterday. Morphe has signed TikTok stars Charli and Dixie D'Amelio to promote Morphe 2, a new line of sheer, multipurpose cosmetics aimed at Gen Z. The move comes just weeks after Morphe cut ties with the controversial Jeffree Star.

The line includes Hint Hint Skin Tint, $17, a 20-shade fluid tint with buildable coverage; Wondertint Skin & Lip Mousse, $12, meant for use on lips and cheeks; Gloss Pop Face & Eye Gloss, $12, a clear gloss meant to be used anywhere; Jelly Eye Shimmer, $10, and Glassified Lip Oil, $9.

Morphe 2 launches on Morphe.com on July 30, and with Ulta on August. 2.

 
 

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