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February 9, 2016
By: Christine Esposito
Editor-in-Chief
BrandSpark International has announced its 2016 Most Trusted Awards winners for Consumer Packaged Goods (CPG) brands. The results are based on the annual BrandSpark American Shopper Study, which has more than 38,000 shoppers. “Whether buying products for a new baby, treating a headache, choosing the right acne product or even which brand of egg to buy, shoppers want to make sure they are bringing products from trusted brands into their homes. Now shoppers can find out which brands were most trusted by other shoppers in a national survey,” said Robert Levy, President and CEO of BrandSpark International. “The annual BrandSpark Most Trusted Awards honors the brands Americans trust most, those they would recommend to friends and neighbors. This award boosts shoppers confidence when making a purchase decision in store aisles.” According to the BrandSpark American Shopper study, 68% of American shoppers will try new products from the brands they trust most And while 67% said they try to purchase their trusted brand names on sale rather than buy generic or store brand versions, 43% now say they are less loyal to brands than they were in the past, making it even more important for marketers to remind shoppers of the trusted relationship they've enjoyed with the brand's products in the past. According to BrandSpark, 7 in 10 regularly stick with their top brand of deodorant or antiperspirant, ahead of other personal care categories. Makeup, hair color and shampoo are other categories where 2 in 3 shoppers prefer to stick with their top brands. Personal Care Brands Acne Treatment: Neutrogena Adult Sunscreen: Coppertone Adult Tooth Pain Relief*: Orajel Anti-Aging Facial Care: Olay Body Moisturizer: Aveeno / Jergens (tie) Body Wash: Dove Cold Sore Remedy*: Abreva Electric Toothbrush*: Oral-B Facial Cleanser: Neutrogena Foundation: CoverGirl Hair Color: L'Oréal Hair Removal: Nair Hair Treatment: L'Oréal Lip Balm*: Chapstick Lip Color: Revlon Mascara: Maybelline Men's Body Spray: Axe Men's Deodorant / Antiperspirant: Old Spice Men's Shampoo & Conditioner: Head & Shoulders Men's Shaving: Gillette Men's Skin Care: Dove+Men Care Mouthwash: Listerine Sensitive Toothpaste*: Sensodyne Teeth Whitening*: Crest Toothbrush: Colgate Toothpaste: Crest Topical Pain Relief: Ben Gay / Icy Hot / Neosporin (tie) Women's Deodorant / Antiperspirant: Secret Women's Facial Skin Care: Olay Women's Shampoo and Conditioner: Pantene Women's Shaving : Gillette Venus Household Brands Air Freshener: Febreze Cleaning Aids: Clorox Dish Soap: Dawn Dishwasher Detergent: Cascade Fabric Softener: Downy Floor Cleaner: Mr. Clean / Pine-Sol (tie) Hand Soap: Dial Household Cleaning: Lysol Insect Repellent: Off! Laundry Detergent: Tide Laundry Stain Remover: Shout
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