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Murad Adds New Hydro Dynamic Eye Treatment

Companion to brand's best selling facial moisturizer.

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By: TOM BRANNA

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Murad, Inc. has launched Hydro-Dynamic Ultimate Moisture for Eyes, a companion to the brand’s best-selling moisturizer, Hydro-Dynamic Ultimate Moisture.

Fortified with Collagen Support Complex and hyaluronic acid, Hydro-Dynamic Ultimate Moisture for eyes quenches delicate under eye skin, restores youthful resiliency and improves tone all while maintaining optimal moisture for eight hours.


Formulated with Murad’s newest technology, this mega-rich eye cream soaks and saturates the eye area with essential nutrients for immediate hydration to firm and awaken the eye area, the company said. Perfect to refresh the eye area day or night and restore moisture levels depleted from stress, traveling and environmental exposure.

“The area around the eye is sensitive, and needs to be treated delicately. Our goal is to provide a solution that not only addresses specific skin concerns around the eye area such as wrinkles, creases and crows feet but also hydrates and protects skin damaged from environmental and Cultural Stress,” said Howard Murad, M.D., FAAD, Associate Clinical Professor of Medicine at UCLA and founder of Murad, Inc.

According to Jeff Murad, VP of product development at Murad, Inc. the SKU is nfused with some of the newest hydration technologies, which helps fight the signs of genetic aging by immediately hydrating, firming and awakening the skin while maintaining eight hours of rich moisture.”

Hydro-Dynamic Ultimate Moisture for eyes will be available in a 0.5 oz size for $60.00 at Murad.com, Murad Inclusive Health Spa, Murad Inclusive Health Medical Group, Sephora, Sephora inside JC Penney, Ulta, and leading salons and spas in July, 2011.

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