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Murad Reports 11% Sales Gain in 2010

Fueled by new products and spa/salon relationships.

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By: TOM BRANNA

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Murad, Inc. reported today that 2010 sales were up 11% over 2009.

The company pointed to the rollout of 14 new consumer products, new relationships with leading spas and salons around the globe, and remaining the top doctor skincare brand at leading beauty retailers Sephora and Ulta as reasons for its record-breaking year.

“2010 was another incredible year for the Murad brand; not only in sales but through line extensions, new consumer sub brand launches, partnerships with leading beauty organizations, and the launch of Dr. Murad’s latest book, “The Water Secret,” said Richard Murad, general manager of Murad, Inc. “With numerous innovative product launches on the horizon, Murad continues to be at the forefront of the skincare and beauty industries. We have no doubt that 2011 will mark yet another record setting year in our company history.”

Murad’s 2010 consumer launches included three completely new product lines—Anti-Aging Acne, Hybrids 2-in-1 treatment cosmetics and the youth-oriented Clean Scene line. All saw wide success in introducing the Murad brand to a new consumer base, the company said.

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