Mustela Reformulates and Repackages Line

Popular pregnancy/baby skin care marketer Mustela marked its 60th Anniversary by launching a reformulated and repackaged version of its Mustela 9 Months line.

The new Mustela 9 Months formulations feature a light, creamy and non-sticky texture, according to the company. New ingredients include avocado peptides, patented by Expanscience Laboratories, the parent company of Mustela, that actively work to moisturize dry, dehydrated and sensitive skin and help alleviate sensations of itching (featured in all Mustela 9 Months products). The products also feature arabinogalactane, derived from the larch tree, which fights stretch marks.

Also, all Mustela 9 Months products now feature new, modernized packaging that offers clear uses for the products: pre-natal products are designated with the silhouette of a pregnant woman, while post-partum products feature the silhouette of mom and baby.