My UV Patch Ready for Consumers

La Roche-Posay is ready to launch the My UV Patch, the brand’s  stretchable skin sensor is designed to monitor UV radiation in real-time to further educate the public about their personal sun exposure. My UV Patch will be available free of charge via La Roche-Posay's website and key physicians, which will be listed on the website, this summer, according to the brand, which is part of L'Oréal.
 
Users can download the My UV Patch mobile app to track UV exposure and inform users of their level of sun exposure.
 
The La Roche-Posay My UV Patch mobile app will be able to track results and provide a personalized report on the UV exposure received once the consumer uploads an image of his or her patch. It analyzes the varying shades of the photosensitive dye and determines the amount of exposure the individual has received since the moment it was put on. This analysis takes into consideration not only the information registered by the patch, but also skin type, if sunscreen was applied or not, and the UV index in the user's location.

In February, Happi interviewed Guive Balooch, global vice president of L’Oréal’s Technology Incubator, about the device. 
 
“Together with La Roche-Posay dermatologists like myself, we share a mission to help increase sun aware behavior,” added Alysa Herman, MD.  “La Roche-Posay recently commissioned a global study, which surveyed 19,000 women and men and found a huge gap in consumer behavior: even though 92% were aware that unprotected sun exposure can cause health problems, only 26% of Americans protect themselves all year round, whatever the season. With the new My UV Patch, for the first time, we are leveraging technology to help individuals manage their sun exposure behavior through real-time knowledge.”