Naples Soap Completes 2023 Retail Expansion with Four New Locations

Naples Soap Company has achieved its 2023 retail expansion plans by adding four new stores across Florida. 

 

In total, the company added 6,100 square feet of retail space and further diversified its geographic presence.

 

“When we developed our 2023 retail expansion plan, we set out to find new markets that closely mirrored our top performing stores in high foot traffic areas that attract both tourists and year-round residents,” said CEO and Founder, Deanna Wallin. “We also looked to even out some of the seasonality we experience in Southwest Florida by identifying regions with opposite tourist seasons to the existing footprint as well as locations that were not seasonal with steady year-round activity.”

The first new location was opened in late spring in the Panhandle of Florida in Santa Rosa Beach along Highway 30a. The store is situated in a high-end tourist market that attracts vacationers during the spring, summer and early fall. This store complements the company’s other Panhandle store in Destin and will attract customers during the opposite months of Southwest Florida’s tourist season, the company said.

 

The next location’s selection was dependent upon frequent customer requests to open a store in Southeast Florida. Over the years, the company has developed a loyal and sizable customer base in Broward, Miami-Dade and Palm Beach Counties. This store is in the heavily populated Broward County in the city of Plantation and is expected to have a steady stream of year-round shoppers. It was opened in the summer of 2023.

 

The third location fills the geographic gap between the company’s current locations in Punta Gorda and Lakewood Ranch. Wellen Park is a vibrant and wealthy community located in Venice. This store was opened in late June.

 

The fourth location is situated in the bustling area of The Villages. 

 

“We expect this store to be less seasonal than some of our other stores and hopefully less impacted by potential tropical systems with its location in the center of the state,” added Wallin. “We’ve built brand awareness in Central Florida with our Mount Dora store, and we expect to continue to grow our customer base in this area over the coming year.”

 

The Villages store opened in July.

 

“Given the extensive devastation we experienced from Hurricane Ian, I am proud that we executed on our 2023 growth plans with the opening of these four new stores,” said Wallin. “Having a larger geographic footprint in Florida in new markets with different seasons should position us well for 2024.”