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Global ambassadors, Ciara, Pom Klementieff and Camila Morrone spearhead the campaign.
It all began with 12 lipsticks in 1994.
Thirty years later, NARS debuts Explicit Lipstick, paying homage to the formula that started it all.
The refillable precision-tip bullet glides on for sculpted sophistication with a single swipe, while its rosehip seed oil- and hyaluronic acid-spiked luxe comfort complex hugs lips for lightweight, medium-to-full creamy coverage in 36 fearless shades.
This campaign marks a significant milestone for the brand as it unveils its global ambassadors, Ciara, Pom Klementieff and Camila Morrone. The women – an R&B star and actresses, respectively – are heralding an era of sophistication and unconventional beauty, per the brand.
“For me, it’s always been lipstick. I started with 12 uncompromising colors to give women confidence, and we’re still rewriting all the beauty rules today,” said François Nars, founder and creative director.
The campaign video illustrates Explicit’s magnetism lying in its mystique, per marketers. In the video, Klementieff embodies the role of shade Rendez-vous 805. As she checks the application of her lipstick on a knife’s edge, viewers imagine a love affair gone astray— curiosity is confirmed as she burns an apology letter from her former flame. Ciara gets into character wearing shade Unauthorized 863 as she turns up the volume. Never one to shy away from risk-taking playlists, she expertly sets the mood with music. Morrone encapsulates shade Liaison 821. She applies the tan rose shade in the mirror before heading to her getaway car, ready to go to (or away from) an illicit romance.
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