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Nassif MD Inks Deal with Macy’s

Bio-Rhythmic Skin Care added to Impulse Beauty program.


By: Tom Branna

Nassif MD Inks Deal with Macy’s

The doctor is in…Macy's. One year after the successful online launch of his Nassif MD Bio-Rhythmic Skincare line, Dr. Paul Nassif MD will see his line debut in Macy' department stores. The Beverly Hills facial plastic and reconstructive surgeon and star of the E! reality show Botched has signed an exclusive six-month deal with the retailer.

Nassif’s line, which was previously available only at, will now be sold as part of Macy’s Impulse Beauty program at the store’s 30 top doors, including the New York City flagship at Herald Square, South Coast Plaza in Costa Mesa, CA and  Aventura in North Miami. Macy’s Impulse Beauty collection highlights niche brands that shoppers don't see on a regular basis.

The core products in the Bio-Rhythmic Skincare line include Clock AM Day Serum ($95), Clock PM Night Serum ($110) and Dawn to Dusk Exfoliating Cleanser ($35). All the products are said to address the Bio-Rhythmic changes that skin experiences during the day versus the night, while also rapidly counteracting the negative effects that lack of sleep and busy lifestyles have on skin. While specifically designed for stressful lifestyles, the skin care line is exceptional for all consumers and skin types, according to the company.

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