Natura Blissé Adds Eye Cream to Cure Line

Next month, Barcelona-based Natura Blissé will add an eye cream to its Cure line of facial skin care products. The family-owned business is best known for its Inhibit-Tensolift wrinkle serum and Diamond Extreme moisturizers. Its newest brand, NB-Ceutical, is said to be a paraben- and allergen-free collection of treatments and sunscreens intended to be sold at physicians’ offices as well as retailers.

Cure debuted in 2008 with a detoxifying moisturizer, followed by a serum, cleanser, toner and the tinted moisturizer. The products are sold at 163 doors in the U.S., including Neiman Marcus, Bergdorf Goodman, Barneys New York and 117 independent retailers and spas.

The eye cream will retail for $115 for a 15ml pump bottle. It follows the launch of Cure Sheer Cream moisturizer, which was introduced a year ago and contains the same iron oxide pigments that are designed for a range of skin tones and reflect light.