Company News

Natural Mascara Big at P&G

CoverGirl NatureLuxe mousse formulation boasts green ingredients.

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By: TOM BRANNA

Editor

CoverGirl NatureLuxe Mousse Mascara, new for Summer 2011, is said to deliver stunning volume that leave lashes feeling light and lifted. This mousse formulation exchanges a select few synthetic ingredients for natural beeswax, carnauba wax and tapioca polymers, according to the company.

The breakthrough incredible mousse formula is 20% lighter than some prestige volume mascaras, said CoverGirl, and is available in four shades (Very Black, Black, Black Brown and Brown) for $8.99.

Also new is CoverGirl Intense Shadow Blast, which consists of a built-in primer, which contains a long-wear waterproof polymer and offers rich color with waterproof wear.

Read more about Fall 2011 color cosmetics in the next edition of Happi!


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