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Grants 500th NPA Natural Seal.
December 16, 2010
By: TOM BRANNA
Editor
The Natural Products Association (NPA) has granted its 500th certification to products and ingredients under the NPA Natural Seal—the first certification program in the U.S. focused on the verification of natural products and ingredients. “The NPA certification program has been a huge success, with hundreds of products and ingredients earning our coveted natural seal,” said John Gay, NPA executive director and chief executive officr. “The NPA Natural Seal is quickly growing in visibility and consumer awareness nationwide. Brands that have been certified by NPA know the value that the NPA seal brings to an increasingly competitive marketplace.” NPA launched the Natural Standard for Personal Care Products in 2008, certifying both ingredients and products that meet NPA’s standard of natural. This year, NPA launched the Natural Standard for Home Care Products, with a similar standard for certifying foods expected next year.
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