Natural Treat New To Mass Market

Taming curls without losing healthy bounce can be challenging. As a result, SheaMoisture developed its new Coconut & Hibiscus Curling Soufflé (Gel) with Agave Nectar & Flax Seed ($11.99)—a unique and purely natural styling aid for curly hair out in September at Target and Walgreens.

Formulated without the use of chemicals, alcohol and silicone, this gel is an effective, easy-to-rinse-out, no buildup, light-weight and all-natural alternative, according to the company.Coconut and flax seed oils nourish and hydrate the hair, while SheaMoisture’s original natural humectant complex of agave nectar, coconut oil, vegetable glycerin and certified organic shea butter moisturizes, conditions and boosts shine without frizz.