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Naturals Marketers Think Soap This Season

Lush, Jason and Dr. Hauschka offer gift sets.

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By: TOM BRANNA

Editor

The holidays are a time when friends and family come together, spirits are soaring and hearts are glowing. Consumers are also shopping. Therefore, marketers are taking popular SKUs and turning them into ready-to-give gifts.

To recall memories of holidays pasts, when families had a bit more time just to be together, JĀSÖN offers the new Simple Comforts Limited Edition Pure Natural Gift Sets ($8.95). Featuring vintage scents from 1959, the year JĀSÖN was founded, each kit includes a special, limited edition body wash and a bath sponge, responsibly sourced from 100% recyclable materials. The Frosted Plum variation features plum, natural vanilla extracts and pure almond oil.

Last Christmas, a handful of Lush employees were sent off around the globe to gather inspiration for this holiday season. One of the latest innovations is
Jilted Elf ($5.95 100g/$10.95 250g), a shower jelly product crafted from ablend of honey, vodka and fig decoction. Despite its name, this jelly has a warm, uplifting fragrance sure to put a smile on even the grumpiest scrooges, according to the company.

Dr. Hauschka debuted the Serenity & Relaxation Set ($29.95), featuring the soothing scent of lavender. The kit includes a Moor Lavender Body Oil and Lavender Bath in streamlined white packaging.






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