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Vitamin/wellness firm picks up skin care line sold in UK and US.
August 17, 2015
By: Christine Esposito
Editor-in-Chief
Vitamins company NBTY, Inc. has entered into an agreement to acquire Dr. Organic, a naturally inspired skin care line in the UK. The deal is subject to customary closing conditions, and is expected to close later this year. The Dr. Organic brand, which was first sold exclusively at NBTY's Holland & Barrett retail chain in the UK, experienced rapid success and was brought to the US in 2013 under the Organic Doctor name. In the US, Organic Doctor is sold exclusively through NBTY's Vitamin World retail division, where the brand has been equally well-received by consumers. NBTY sees the beauty and personal care industry as “a natural extension.” “We are extremely enthusiastic about the strategic acquisition of Dr. Organic,” said NBTYpPresident and CEO Steve Cahillane. “We have a tremendous opportunity to expand our health and wellness portfolio and to broaden the distribution of these highly-regarded products. We believe the acquisition will allow us to accelerate NBTY's entry into the mass-market beauty and skincare category particularly in the US, an area which we believe can be an important growth engine for our business, as evidenced by the success of our Nature's Bounty Optimal Solutions product line.” Founded in 2008, Dr. Organic products are free from parabens, sodium lauryl sulfate, perfumes, artificial fragrances, petrochemicals, genetically modified organisms, animal ingredients and animal testing. The Dr. Organic product portfolio includes Moroccan Argan Oil Shampoo, Manuka Honey Body Butter, Coconut Oil Moisture Melt and Organic Snail Gel. “Our partnership with NBTY's retail division has proven to be the perfect fit for the Dr. Organic brand. We believe there is no better 'home' for our well-loved brand and are pleased to be able to accelerate Dr. Organic's next leg of growth through the unsurpassed expertise and prideful ownership of NBTY,” said Dr. Organic co-owners Fred Whitcomb and Steve Quinn. NBTY’s brand portfolio includes Nature's Bounty, Sundown Naturals, Osteo Bi-Flex, Balance Bar and MET-Rx, among others.
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