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August 6, 2024
By: Melissa Meisel
From TikTok to the White House, Brat is everywhere. With new music from Charli XCX. underway, brat summer is far from over – and eCosmetics is promoting its skincare, makeup and hair products that tap into the trend.“The Brat Girl is out all night, doing something naughty and having too much fun to care what anyone else thinks about her,” said Celeb Makeup Artist & eCosmetics’ Beauty Expert Manny Sarris. “Perhaps this movement was ignited as a natural rebellion from some of the recent pristine beauty trends dominating our social media feeds like Barbiecore and Clean Girl, to which the Brat Girl is the antithesis of.”
Sarris cites the following eCosmetics products as leading in ‘brat’ beauty:
This universally flattering green has a natural shimmer finish that’s long-lasting and looks equally stunning on eyes or cheeks, said Sarris.
A long-lasting, universally flattering green shimmer from Huda Beauty. Nine bold, neon shades in matte and shimmer finishes blend seamlessly on eyes and cheeks.
This pigmented, dark olive green liquid liner glides on smoothly with a gold shimmer. Perfect for waterlines and smudging, it lasts up to 16 hours.
Create a mesmerizing, holographic look with this color-shifting lip gloss. Wear alone or over lipstick for a soft, shimmery finish.
Complete the look with this bratty nail polish.
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