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Luxury brand is fueled by a proprietary 7-Shroom Complex of chaga, reishi, shiitake, tremella, trametes versicolor, cordyceps and coprinus mushrooms.
February 21, 2023
By: Christine Esposito
Editor-in-Chief
Neon Hippie, a new Los Angeles-based skincare brand that is harnessing the power of mushrooms, is debuting with luxury retailer Neiman Marcus. Founded by beauty industry veteran Nicole Ostoya, Neon Hippie's line is formulated with its proprietary 7 Shroom Complex of chaga, reishi, shiitake, tremella, trametes versicolor, cordyceps and coprinus. The product line includes seven products—Neurolux Peptide Cream ($75), Neon C ($80), Aura Cleanse ($30), Super Luxe Face Oil ($125), Electric Flower Serum ($60), Cosmic Concentrate ($85) and Lucid Lip ($25). “Ask any mycologist what mushrooms can do for the skin,” said Ostoya. “Taken singly, these mushrooms are quite effective. Tramella holds 500 times its weight in water, but together in our proprietary 7 Shroom Complex, they perfectly feed, moisturize, repair, reduce inflammation and transform the skin.” Ostoya teamed with chemist and entrepreneur Florence Nacino to curate this proprietary mushroom complex that empowers nature's hero ingredients. Nacino has beauty brand experience and is also founder of Earth Baby. Neon Hippie is available at select Neiman Marcus locations as well as online at neimanmarcus.com and neonhippie.com.
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