Nest To Scent Macy’s Thanksgiving Day Parade Route and Float

The iconic Macy’s Thanksgiving Day Parade will be even more festive: it will feature its first scented float and part of the parade route will also smell like pomegranate, pine, cloves and cinnamon—thanks to Nest.

Nest is partnering with Balsam Hill to scent the artificial Christmas tree company’s float in the parade. The Balsam Hill float will be fragranced with Nest’s Holiday fragrance.

Nest will also scent the Macy’s Thanksgiving Day Parade parade route for 2.5 miles—from Central Park West to Macy’s Herald Square flagship—with the same fragrance.

The activations come as Nest teams up for a second year in a row with the Fifth Avenue Association in New York City to scent 50 illuminated trees along the famous stretch of of road between 47th and 59^th Streets.

In addition, Nest has expanded the experience to the West Coast. It is teaming up with the Grove in Los Angeles to create a experience in The Grove’s Christmas tree display and surrounding area from Nov. 25 – Dec. 27.