Net Sales for Naples Soap Company Decline 3% in Q2 2023

Total sales for Naples Soap Company were roughly $5.62 million in the six months ended June 30, 2023 compared to the roughly $5.77 million reported for the six months ended June 30, 2022, a 3% decrease, officials said.

 

“We’re continuing to see the effects of high inflation on consumer spending, a slow-down in tourism and the lingering consequences of Hurricane Ian,” said Deanna Wallin, founder and CEO of Naples Soap Company. “These three factors have contributed to a decrease in our retail store sales and our wholesale business. Our e-commerce sales have been less impacted and are up for the year.” 

 

Retail store sales for the six months ended June 30, 2023 decreased 5%, compared to the six months ended June 30, 2022. Total retail store sales through June 30, 2023 totaled $4.14 million. The decrease is attributed to the company’s continued operation without one of its top performing stores due to the damage of Hurricane Ian. In the first half of 2022, the Sanibel store generated $344,000 in sales. The store remains under construction with a projected reopening date of early 2024.

 

Wholesale sales through June 30, 2023 represented 3.7% of total revenues or $211,000. For the six months ended June 30, 2023, the wholesale division sales decreased 11%, compared to the six months ended June 30, 2022.

 

E-commerce sales, including direct-to-consumer and amazon.com sales, for the six months ended June 30, 2023, saw an increase of 7% compared to the six months ended June 30, 2022. Total e-commerce sales through June 30, 2023 totaled $1.27 million.

 

Wallin said that the company focused its efforts on opening four new Florida locations during Q2, but developer- and hurricane-related construction delays pushed back their openings by six months. 

 

The company’s Santa Rosa Beach store in the Panhandle of Florida opened in April of 2023, a complement to the region’s bustling tourist season.

 

In May, the company opened its first location in southeast Florida in Plantation. Since then, it has built a strong following of customers in Broward, Palm Beach and Miami-Dade counties. In June, the company opened a new location in Venice at Wellen Park, filling a geographic void between its Punta Gorda and Lakewood Ranch store. A fourth location was opened in The Villages in the center of the state later that month.