Net Sales Increase 4.1% for Church & Dwight in FY 2024

Church & Dwight Co., Inc. exceeded its outlook with stronger than expected sales growth.

Full year 2024 net sales increased 4.1% to $6.1 billion, ahead of the company’s outlook of approximately 3.5% growth. The company also drove strong consumer demand across its portfolio and geographies in 2024.

Organic sales increased 4.6% due to higher volume of 3.3% and positive pricing and mix of 1.3%.

“Our outstanding full year 2024 results reflect the strength of our brands, the success of our new products and our continued focus on execution,” said CEO Matthew Farrell.

Volume was the primary driver of organic growth, which the company expects to continue in 2025. Marketing as a percentage of sales increased 50 basis points driving consumption and share gains. Global online sales grew to 21.4% of total consumer sales in 2024. The combination of strong sales, margin expansion and efficient working capital management resulted in strong cash flow generation, with over $1.1 billion of cash from operations in 2024.

The Domestic Division grew 3.5% organically with five of its seven power brands growing share. Organic growth in the International Division was 9.0%, driven by growth in its country subsidiaries and Global Markets Group. Its Specialty Products Division grew organic sales 7.1%.

Q4 Results

Q4 net sales were $1.58 billion, a $54.0 million or a 3.5% increase compared to net sales in Q4 2023. This exceeded the company’s outlook of 1.5% to 2.5% growth. Organic sales increased 4.2%, exceeding the Company’s outlook of 2% to 3%, driven by 3.0% from higher volume and 1.2% from positive price and product mix.

Consumer Domestic net sales were $1.2 billion, a $32.7 million or 2.7% increase driven by household and personal care sales growth. Organic sales increased 2.7% due to volume (+2.0%) and price and product mix (+0.7%). Growth was led by Arm & Hammer liquid laundry detergent, Hero acne products, Therabreath mouthwash, partially offset by declines in the vitamin business and Spinbrush.

Consumer International net sales were $285.1 million, a $26.3 million or 10.2% increase. Organic sales increased 9.6% due to a combination of higher volume (+7.1%) and price and product mix (+2.5%). Growth was led by Hero, Oxiclean and Therabreath.

Specialty Products net sales were $71.2 million, a $5.0 million or a 6.6% decrease reflecting the exit of the Megalac business in Q1 2024 and the food safety business in Q2 2024. Organic sales increased 10.3% due to a combination of higher volume (+5.3%) and price and product mix (+5.0%). The strong growth was partially due to softness in the bulk sodium bicarbonate business in Q4 2023.

Outlook for 2025

In 2025, the Church & Dwight said it expects reported sales growth of approximately of 2.5% to 3.5% and volume driven organic sales growth of approximately 3-4%. The sales outlook reflects a continued cautious view of the US consumer as inflationary pressures are unchanged and interest rates remain high.