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New Bright Boost collection developed with help from Millennial scientists, says J&J.
September 27, 2019
By: Happi Staff
When designing a new skin care line for Millennials, Neutrogena enlisted those who know that skin type well: four staff scientists who are Millennials. The team—Anna Rose, Carine Hardy, Anna Trondoli and Diyana Sudarsono—paired their firsthand personal skin care experiences with their scientific expertise to develop a four-part collection for brighter skin known as Neutrogena Bright Boost. According to a recent Neutrogena survey conducted online by The Harris Poll among over 1,100 U.S. women age 18-plus, nearly two-thirds (66%) of U.S. millennial women age 23-38, have noticed a shift in their skin's brightness. “We uncovered that the majority of millennial women (84%) believe that healthy skin is glowing skin, and nearly four in five (78%) wish there were more products on the market that gently exfoliate skin,” said Kerry Sullivan, vice president of Neutrogena, US Skin Health at Johnson & Johnson Consumer Inc. “The Bright Boost line is the perfect opportunity to deliver on this unmet need. We tapped into our global network of the brightest young female scientists at Neutrogena to develop a breakthrough solution, leveraging the power of resurfacing ingredients like Neoglucosamine technology to boost the skin's natural renewal process. The result is our powerhouse new offering for brighter, more-even skin tone.” After rounds of prototyping each formula, communicating across different time zones, and coming together for two weeks in the lab, the team brought Bright Boost to life. Neutrogena said the scientists then merged Johnson & Johnson research with premium ingredients known to resurface and retexturize to develop the line. The new Bright Boost collection is made up of four key products including: A Resurfacing Micro Polish, an Illuminating Serum, a Gel Cream, and a Facial Moisturizer with Broad Spectrum SPF 30. The Neutrogena Bright Boost daily regimen can reveal brighter, wide-awake skin in just one week, according to the company. Three of the products are powered by Neoglucosamine technology, a non-acid amino sugar exfoliant that helps boost surface cell turnover. Other ingredients driving the formulations are mandelic acid and glycolic acid to brighten skin. The collection is available now at mass merchandisers nationwide.
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