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NeuveauBrow Expands National Distribution

After launching at Saks, eyebrow product ready to take on more retailers.

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By: TOM BRANNA

Editor

After a successful launch at Saks Fifth Avenue, Skin Research Laboratories is set to expand the national scope of NeuveauBrow active eyebrow technology in February 2011. This upcoming year, the product will also be available at Neiman Marcus and Bloomingdale’s, as well as high-end beauty boutiques.

“In 2009, we saw a whole new beauty category launch with eyelash enhancement products,” said Richard Carieri, CEO and founder of Skin Research Laboratories, the creator of NeuveauBrow. “This past year started the trend of thick, full eye brows to complement long lashes, and we believe that demand is only going to continue to increase.”

NeuveauBrow helps create healthier, fuller and thicker-looking brows with just four weeks of regular use, according to the company. It uses a scientifically advanced formula containing apple stem cell extract, which renews and regenerates skin cells, peptides, proteins, vitamins and moisturizers that nourish and condition.

A 6ml tube of neuveauBrow retails for $100, which lasts about one or two months with suggested use.

More info: www.neuveauBrow.com


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