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New Additions to Discover Beauty at CPNA

Five new firms expand lineup to 12 total in Vegas.

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By: TOM BRANNA

Editor

The Discover Beauty program at Cosmoprof North America (CPNA) has added five more dynamic brands to the 2011 line up, which is now comprised of 12 brands in total. New to the Discover Beauty line up are Consonant Skincare, FIX Malibu, HELIX-D, Rain Cosmetics and Sin-Care.

Consonant Skincare says its is the first line of premium natural and organic skin care that is as luxurious as the most expensive fashion label brand, as effective as the best-known cosmeceutical brand, and as healthy as the leading natural brand.

FIX is a luxury skin care clinic (and celebrity favorite) in Malibu, founded by Dr. Rebecca Giles. FIX targets signs of aging with the most advanced active ingredients available in a simple, streamlined system.

HELIX-D’s global research and development team collaborated with international labs to develop an effective, yet elegant beauty breakthrough. The range combines elegance with 21st century skin care technology to offer one of the most innovative anti-aging lines to date, according to the company.

As the first makeup line born in Las Vegas, Rain Cosmetics is inspired by the city’s glamorous nightlife. It has sleek, chic packaging, richly pigmented colors, and high-definition finishes.

Sin-Care – Australia contends that not all aging is caused by genes or age. Lifestyle factors can cause significant aging to the skin and the firm has developed a line of skin care products specifically customized to fight lifestyle aging.

Cosmoprof North America 2011 will take place July 31st through August 2nd, 2011 at the Mandalay Bay Convention Center in Las Vegas, NV. For more information, visit cosmoprofnorthamerica.com

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