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September 3, 2018
By: TOM BRANNA
Editor
New Avon LLC took over Columbus, OH as 6,000 representatives hit the capital city for the company’s annual “RepFest” Convention, July 26-29. Beauty bosses from all 50 states attended the three-day celebration, complete with new product launches, business-building seminars and recognition events honoring top Avon representatives. The company unveiled its latest campaign catalog which honors and features Avon representatives. From top-sellers to accomplished leaders, the first-of-its-kind catalog for the brand recognizes the Avon representative community by highlighting the real people who are not only the cover models but also the role models. All Avon representatives featured in the campaign attended RepFest and were celebrated for achieving their career goals having paved their own unique paths to success with the beauty brand. “For over 130 years, Avon has empowered generations of women to achieve their full potential,” said Scott White, CEO, New Avon LLC. “With the rise of the sharing economy, hundreds of thousands of entrepreneurs across the country are coming to Avon for the freedom and flexibility, and for an opportunity that is simple, easy and fun. RepFest is our opportunity to share our commitment to our Representatives’ success by delivering the very best social selling tools, training and incentives, and an innovative beauty brand loved by millions of customers.” Entrepreneur and Shark Tank panelist Barbara Corcoran was the keynote speaker. Avon also celebrated National Lipstick Day at RepFest by launching the Kiss Breast Cancer Goodbye Campaign in partnership with American Cancer Society Making Strides Against Breast Cancer.
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